Ian Slipp
Founder
With 15 years in marketing, including everything from joint strategy with the NFL, Condé Nast, and Oracle to sitting with startups trying to figure out their best first steps, the lesson is always the same: good outcomes come from purposeful beginnings. A clear direction on why you’re doing something, the results you’re after, and whether it’ll still be working a year from now will beat just ticking a box and hoping for the best every time.
I started Rubric to build purposeful marketing systems that last and are specific to your needs, helping you avoid the one-size-fits-all consultant trap.
I’m lucky to live on the unceded territories of the W̱SÁNEĆ and Lək̓ʷəŋən peoples in Victoria, British Columbia with my wife, daughter, an overly clingy shepsky, our cat Cheeseburger, seven fish, and a snail named Gary.